IPO Strategy and
Our team understands how to create a compelling investment thesis. We will work with your management team to target the right potential investors – those who will establish and hold a long-term position post-IPO.
We’ve been through this many times, so we know the pitfalls of the IPO process and how best to avoid them. Let us guide you through this exciting yet challenging time.
Preparing for an IPO – The Journey
I have retained the Arbor team to work with me at three different companies, most recently to execute the Initial Public Offering for Zeta Global. They were with us from literally the start of our IPO process through the offering and beyond. At a previous company, they helped us implement a proactive IR program, conduct our first ever Analyst Day and also stepped in to manage the program on an outsourced basis during a transition of our internal executive. They have broad and deep strategic expertise, analytical prowess, a commitment to our success and the willingness to roll up their sleeves to make it happen.
Christopher Greiner, Chief Financial Officer, Zeta Global